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Career Insights from a Fortune 500 Sales Leader
According to a 2024 report from Salesforce, more than half of sellers say it’s harder to sell now…
How MSC Built a Sales Coaching and Reinforcement Machine
You’ve heard the old joke about how you get to Carnegie Hall. Strangely, the same directions apply…
The New Rules for Account Growth
As go-to-market (GTM) teams have grown and evolved, so too have our perceptions of “pre-sale” and…
Don’t Let Reluctant Sellers Derail Your Sales Training
Though sales trends may change, sales leaders’ goals remain fundamentally similar: grow pipeline,…
A Sales Leader’s Guide to AI Strategy
ChatGPT’s explosive debut in late 2022 changed the way many of us saw artificial intelligence’s…
Three Keys to Maximizing Your Training Investment
Any sales leader deserving of that title knows that they need a sales methodology. Sometimes, they…
Why Delivering a Tailored Insight is Essential to Sales Success
The 2011 research that inspired “The Challenger Sale” revealed a surprising foundational fact: the…
How Prospect Theory Drives Sales Experiences
Last month, I achieved a new personal best at the gym: I hip-thrusted 130kg (that’s nearly 300 lbs…
Tactics for Dialing Up Constructive Tension
Let’s start with a familiar scenario. You’re choosing an operating system for your enterprise…
Beyond Borders: Debunking Myths About Challenger in International Markets
Editor’s Note: Though regular readers will note that most Challenger articles follow the…